In a haunting campaign aimed to shock people out of their ignorance, Never Forget Pakistan created a post on Facebook with horrific pictures.
Coined as “What If You Knew the Victim? #IndiaCantSee“, the campaign has been going viral with its brutally accurate and gut-wrenching content.
With Mohammad Jibran Nasir spearheading the concept and copywriting, the campaign focuses on letters imagined as how different people would send them; Kashmiri victims of the attack, doctors hoping to save the catastrophically injured, and the family who had to stand by their injured, helping them, trying to comfort them. The heart-breaking letters capture the torturous agony the victims have faced since the attack itself, and continue to struggle with, every. Single. Day.
BUT WHO WERE THE LETTERS BEING SENT TO THOUGH?
In pictures so realistic, so gruesome, the injuries that have been inflicted upon the people of Kashmir had been painted and photoshopped across the faces of famous luminaries from India.
From their political figures like Narendra Modi –
“Dear Modi ji, the laws of your democracy are making Kashmiris silent and blind Kashmiri doctors lament injuries by pellets in protests.”
to actors and actresses such as Alia Bhatt –
“Dear Alia, more STUDENTS are turning blind every YEAR in Kashmir.”
and Saif Ali Khan –
“Dear Saif, Kashmir is losing hope in you.”
– the campaign focused on the letters being written to the famous celebrities if they were Kashmiris, and had been through the attacks themselves.
and Hrithik –
“Dear Hrithik, would Krish save Kashmiri children from a tyrant army.”
and Shahrukh Khan –